Journal of Business & Economic Policy

ISSN 2375-0766 (Print), 2375-0774 (Online) DOI: 10.30845/jbep

Impact of Culture on Work Motivation: Case of Bosnia and Herzegovina
Ema Mustajbašić, MA; Dijana Husaković, PhD

Doing business in different cultural environments present a challenge for today’s managers, where culture affects almost every aspect of companies’ management, including employees’ motivation. As many authors argue, in a multicultural environment, one of the key factors influencing motivation is national culture. Employee leaning towards different techniques of motivation considerably depends on their national culture and the dimensions that are connected to that national culture. This paper addresses the question of employee motivation from perspective of joint ventures in foreign ownership doing business in transitional country of Bosnia and Herzegovina. The empirical research has been conducted on a stratified sample, where the collection of the primary data was made by the structured questionnaire, filled in by the top level managers as well as employees who work on different workplaces in companies. The questionnaire was created to collect attitudes and opinions of current business practice of companies related to the different motivational techniques. The results of the research show that national culture does determine the impact of certain motivational technique on the level of employee motivation and that motivational programs that are synchronized with the national culture of employees give better results in employee motivation.

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