Journal of Business & Economic Policy

The Impact of Blended Learning on Academic Quality in Lebanese Universities
Nadine Beaini & Hasret Balcioğlu

Abstract
The purpose of the research is to show the importance of having a blended learning program in a university which affects greatly the quality of education given to students who will work in the future in companies, and how it can lead to the improvement of academic quality within a university, the successful students with a good educational background will be able to improve the work of the company. In fact, students need to have access to online learning tools which improve the quality of their learning and develop their capacities and talents, in order for them to be successful, up-to-date and well-informed, and therefore to be able to assume responsibilities in companies today and improve the work of these companies, which are facing a great competition and tremendous external and internal challenges due to globalization and modernization. Nowadays, using new technological online tools is not a luxury for a university to have. It’s a must and a solution to the unfairness of the educational system, which doesn’t allow students to receive educational information according to each one needs and weaknesses; this leads to a poor performance in students’ outcomes. Therefore, this study will be guided by a central question which is: "How does a blended learning system in a university improve academic quality which in its turn helps producing better results: more successful students?"This study should give more importance to Blended learning as a key factor for the success of any educational institution. Leaders and CEOs may use this study as an environmental scanning tool. To achieve this research, a study will be applied on the University of Balamand, which uses the blended learning program in certain majors such as mass communication, language and business. A case-study will be used to evaluate responses. It's formed of a symmetric agree-disagree scale for a series of statements. The respondent, in this case the professor, is asked to evaluate each statement in the survey depending of his level of agreement or disagreement Then, the total sum of the statements will be calculated.

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