Journal of Business & Economic Policy

CSR from Egyptian Banks Clients View and Its Effect on Customer Loyalty
Dr. Nevine Eshra, Dr. Noha Beshir

Abstract
Your customer is your partner. Corporate social responsibility is considered new phenomenon for the Egyptian business environment. This research provides a valuable contribution to the literature and provides valuable understandings for other research in the area of corporate social responsibility and customer loyalty and the relations between these variables from customer point of view. This research is an empirical study on the Egyptian bank sector to analyze the relation between customers’ perception of corporate social responsibility activities and their effect on customer loyalty. The data for this research collected through a survey from 535 respondents of clients of three banks working in Egypt (NBE, CIB, QNB) in some branches in Alexandria. From the results of this research that have been observed that from Egyptian banks clients’ perspective corporate social responsibility consists of three dimensions (economic, legal-ethical, and philanthropic-ethical) and that there is positive relation between corporate social responsibility and customer loyalty.

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