Journal of Business & Economic Policy

EU NEW TRADE POLICY STRATEGY TOWARDS CHINA
Professor Zdzisław W. Puślecki PhD DrSc

Abstract
In this research work, the author focuses on the analysis of the EU trade policy strategy towards the People Republic of China. The European Union’s recent trade policy strategy towards China, which focuses on bilateral market access and involves a strong US-style the confrontational stance is ineffective and short-sighted. Today there exists no genuine dialogue between China and the EU on crucial commercial issues. It is interesting to review the EU’s strategy and to propose concrete policy options that will allow it to more effectively promote its commercial interests in China, by focusing on topics that will draw support from Chinese interests and bring greater economic benefits for both parties.. Realistic point is important trends in the trade regime between the EU and China. Trade with China dwarfs any other trade relation Europe has with emerging Asia. Disturbing this relationship would have ramifications for sales, growth and employment. The Chinese government is less concerned today about Western criticisms of China’s autocratic system, but the Chinese people have grown more nationalistic and represent a potentially greater threat to commercial relations. The main aim of the paper is the presentation of the EU trade policy strategy towards the People Republic of China.

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