Journal of Business & Economic Policy

The Relationship between Eco-Innovation and Business Performance in Mexican SMEs
Sandra Yesenia Pinzón Castro, Gonzalo Maldonado Guzmán

Abstract
Eco-innovation is a relatively recent construct in the literature of marketing, and is gaining more and more importance among researchers, academics and professionals who consider it as an important construct that generates the companies that have adopted and implemented more and better results business, including a higher level of business performance. However, most of the studies published in the current literature have focused on large international companies, and few studies have focused on the analysis of the relationship between eco-innovation and business performance in small companies. Therefore, using a sample of 300 small companies in the manufacturing industry, the essential objective of this empirical study is the analysis and discussion of the effects exerted by eco-innovation on the business performance of SMEs in the manufacturing industry. The results obtained show that eco-innovation has a significant positive effect on the level of business performance of SMEs in the manufacturing industry.

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