Journal of Business & Economic Policy

ISSN 2375-0766 (Print), 2375-0774 (Online) DOI: 10.30845/jbep

Consumer Behaviors Post COVID-19
Ahmed Alqarni

This study aimed to explore the new consumer behaviors post the COVID-19 pandemic. An online survey resulted in a total of 464 participants. The results yielded important findings into how consumer behavior has changed since the beginning of the COVID-19 pandemic. Approximately 65% of participants share their purchases and activities with friends and relatives, especially consumers who are younger, female, and have lower income. Around 75% of participants, especially younger consumers, ask others for their recommendations and share their reviews about products and companies. Consumers are more concerned with the shopping environment than before. Planned shopping and shopping alone are less practiced behaviors, but when they are practiced, it is older consumers more often than younger consumers. 65% of participants see online shopping as an easier option, with 50% of participants finding it faster than normal shopping and believing that it enables them to get lower prices. Female and younger consumers were more positive toward online shopping. More than 65% of consumers tried new products during the COVID-19 pandemic for several reasons, with 50% of consumers still using the products that were first tried during the pandemic. 85% of the new habits acquired during the pandemic are still practiced by around 40% of the participants post the COVID-19 pandemic.

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